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    :: The Marketing Mix ::
THE MARKETING MIX

Sinclair labels are a cost-effective way of identifying and branding produce for a number of purposes.

• Brand - marketing or producer group labels attached to produce re-enforce brand identity and maximize brand recognition to the consumer.

• Country/Region of Origin - included as part of a brand, or to meet mandatory or protected region of origin requirements.

• Variety/PLU - Price Look Up labels are used widely for varietal identification at the retail check-out.

Barcode labels for individual produce increase accuracy and efficiency at check-out, particularly with the introduction of DataBar™.

• Promotional - labels can be used to cross-reference other complimentary products.

• Eating quality - labels can carry consumer information on sweetness, ripeness or taste.

• See also Sinclair's PEEL&REVEAL™ and Collectable labels.

 
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