Mexican avocados to win at Super Bowl LV
The NFL Super Bowl is one of the largest sporting events in the world. Held annually in early February this year’s Super Bowl features the Kansas City Chiefs vs the Tampa Bay Buccaneers on 7th February 2021.
Despite many sports bars being closed, and restrictions in place due to the COVID-19 pandemic, the US avocado sales are expected to be strong1.
Guacamole is a staple party food for in the US and Super Bowl viewers are expected to consume a potential 48,000 metric tonnes in a single day2. In 2020, 148.5 million viewers tuned into watch at least part of the Super Bowl with an average of 99.9 million watched throughout the event3. These viewing figures make the Super Bowl the biggest single consumption for avocado in the US every year.
Where do the avocados for the NFL Super Bowl come from?
Although California grows avocados, its season ends in November each year. This means the majority of the avocados, leading up to the Super Bowl in February, are imported from Mexico. Mainly from the Michoacán state, the Mexico avocado importation accounts for 95% of the total avocado consumed in the US each year2.
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