A guide to labeling kiwis
Applying fruit labels to kiwis is a simple yet effective way to enhance product identification for consumers, strengthen brand recognition, and meet retailer efficiency requirements. With the right label and application systems, kiwi producers can improve consistency, efficiency, and customer confidence. There are even home or industrial compostable labels that perform as well as traditional PLU labels.
Why label kiwis?
Fruit labelling delivers value across operations, retail, and for consumers including:
- Clear product identification (variety, PLU, origin, etc)
- Improved traceability from packinghouse to shelf
- Enhanced brand visibility at point of sale, creating a differentiation for the customer
- Inventory management and faster checkout
- Minimized certified compostable packaging solution
The effectiveness of labeling kiwis, like all other fruits, depends on the skin types, ambient temperature and humidity, moisture on fruit, and packing line configuration. However Sinclair labeling systems and labels provdie industry leading application levels for green, red and gold kiwi, this is proven through the long-standing partnership with Zespri International.
All Sinclair labels are food-safe and a easily removable (without leaving residue) using the Sinclair Tablift® technology. When disposed of in home or industrial composting, Sinclair certified compostable labels safely become part of usable soil enriching compost.
Sinclair T55 home compostable labels launched in partnership with Zespri in 2024
Sinclair T55 home compostable labels launched in partnership with Zespri in 2024
Sinclair and Zespri, the world’s largest kiwifruit marketer, launched the most innovative home and industrial finished product compostable fruit label in 2024. Certified by TÜV Austria, DIN CERTCO, and ABA.
Which labeling system is best?
Which labeling system is best?
We label kiwis in trays and on-line using labeling systems including CR4, CR4 FMH, and RM6. System choice is driven by market requirements and retail presentation. For example, in Italy, the CR4 FMH is commonly as kiwis are labelled ‘on the drop’ before packing. A CR4 is used for tray labelling, while RM6 delivers the fastest on-line labelling.
Examples of labels from our kiwi customers
The world’s largest kiwifruit marketer
Protofanousi handles over 27,000 tons annually between October and May and ranks at the top of the Greek companies that market kiwis
Jingold produces and distributes yellow kiwis (kiwi gold), green, red, and organic worldwide, guaranteeing 100% Italian quality
A premium, fluffiness yellow kiwifruit known for its intense sweetness, juicy golden flesh, and exceptional shelf life.
Summary
Applying fruit labels to kiwis enhances efficiency and ensures consumers know what they are buying, pay the right price and have choice.
For growers, marketing groups and retailers, fruit labels provide efficient and cost effective packaging and branding, meet compliance requirements and ensure consumer information is clearly displayed and provides clear brand visibility and differentiation.
Certified compostable labels, paired with automated and high-speed labeling systems, provides a cost effective and operational efficient way to to deliver a professional, consistent product on the retail shelf that meets modern retail and consumer expectations
