Our Senior Marketing Manager, Duncan Jones, invited to speak at Tropical Fruit Congress

Our Senior Marketing Manager, Duncan Jones, has been invited by Fruitnet to speak at the upcoming Tropical Fruit Congress in Barcelona on 30 June. We caught up with him to hear his insights ahead of the event and to answer the question:

What if the biggest barrier to sustainability… isn’t technology?

I’m looking forward to speaking at the Fruitnet Tropicals Congress as part of the Innovation Showcase (12:15–13:00):

“Better fruit: The tech changing sustainability, quality & freshness.”

While the session explores the latest innovations, I’ll be taking a slightly different angle:

• Where innovation is outpacing real-world impact
• Why progress doesn’t always translate into action
• What it actually takes to make change stick with consumers

Because in today’s environment, it’s not just about creating better solutions, it’s about making them impossible to misunderstand.

If you’re attending, I’d love to continue the conversation.